Media Intelligence Partners’ lobbying aims.
Dark arts.” “Peddling.” “Salacious.” These are just a handful of terms the media has used to describe campaign, ‘corporate research’ and ‘strategic communications’. Even the lighter description “opposition” doesn’t quite capture what companies like Cambridge Analytica do.
The Cambridge Analytica scandal has highlighted that the power and dominance of the Silicon Valley – Google and Facebook and a handful of very wealthy individuals – are at the centre of the global tectonic shift we are currently witnessing, as democracies are increasingly being stage-managed by those who can afford the props and scripts. In a way, it was inevitable that sooner or later, politics would be reduced to branding and ‘market competition’, and that political outcomes would become aligned with neoliberal outcomes.
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